The Price of Basmati

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Consumers who want to know about the origin of their basmati rice, can read about the lush, green foothills of the Himalayas depicted on product packaging. But the reality appears far less appealing.

  • €18,510 Budget in Euros
  • 2017-01-26 Final release date
  • 7 Round winner
  • 5 Locations
  • 3 Durations in months

The Price of Basmati is an (interactive) documentary about Basmati rice. Coming the Punjab region of India the rice is being consumed worldwide. Farmers in the region use pesticides, chemicals and fertilisers, to meet the growing demand – and to be able to provide for their families. As a result, the rivers and groundwater have become heavily polluted and tens of thousands of people are suffering from cancer, miscarriages and birth defects.

The heart of this transmedia project is an interactive documentary especially made for mobile phones (but accessible on devices) about the lives of people in a small town in Punjab called Mari Mustafa.

Cover photo copyright: Adriane Ohanesian

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