Ludo is specialized in translating complex issues into thought provoking concepts and stories alike. He worked for print, online and TV in complex countries like Iran, Irak and Afghanistan. He has a good sense for the emerging opportunities of new technology and a strong drive for constructive journalism.
Consumers who want to know about the origin of their basmati rice, can read about the lush, green foothills of the Himalayas depicted on product packaging. But the reality appears far less appealing.