• Small is Powerful

    The underrated impact of local Small & Medium Enterprises on Africa's development

Small is Powerful ( Les Grands Moyens in its French version) aims to reveal the existence of underrated Small & Medium Enterprises (SMEs) in Africa and their great impact on development, showing that Africa is not only about microcredit and multinationals. SMEs can even represent over 70% of GDP and 25% of formal jobs. The African middle class is growing, people are connected and cities are booming; Africa is moving fast, and so should the vision we have of its economy.

The message of this project is conveyed through five companies in five different business sectors and countries. For each one, a multimedia approach is used: photo essays, films, detailed impact analysis and stakeholders interview. Moreover, this story is delivered in 2015 through complementary diffusion channels: a web based multimedia "serious game", press publications, a touring exhibit, a book edition and social networks. The diversity of the content produced allows to adapt the message to the two audiences that are targeted: the general public and decision makers (politicians, investors, media).

Much of the content was produced in 2014 and the project now focuses on designing and creating the web-based multimedia "serious game" to present African SMEs, the conclusions found and remaining questions. Through the SIP broadcast, the viewer is put in the shoes of an African SME CEO, has to take decisions and sees the results for its company and their impacts on development. It also includes a part dedicated to specialists with more in-depth information.

Finally, SIP multimedia hosts a platform where students and professors of six French partner universities are able to work with a network of African small companies CEOs. The project aims to create a dedicated social network to tackle these companies' difficulties in reaching western supporters. The SIP multimedia project is advertised on online media and websites of project partners.

Cover photo: © Joan Bardeletti

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Coverage


Related videos


Photo gallery

                                                                               

Project information

  • Locations
    Cotonou - Benin, Nouakchott - Mauritania, Toliara - Madagascar, Dakar - Senegal, Nigeria
  • Duration
    5 months
  • Release date
    September 2015
  • Budget
    € 15000
  • Round
    round4